the role of the public information officer fema

95% B. Did the message reach the targeted audience? In other words, express parallel ideas in parallel grammatical forms. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. If you do not want something recorded by the media, cover it up or shield it with a vehicle. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. (Incorrect), John enjoys boating, swimming, and fishing. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. The Public Information Officer may also perform a key public information-monitoring role. Responds to the media while respecting restrictions on the release of sensitive information. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Please review the IS FAQ's for more information. Proactivity occurs during A. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. When will you implement your campaign? What are people in your community concerned about? Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Develop and pre-test materials C. Develop an action planD. C. only required when dictated by the Incident Commander. The PIOs primary responsibility to organizational leadership as an advisor is to: A. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Describe the target audiences for the PIO. Refer to the list below. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Next you need to identifyhowyou will communicate. There are all kinds of emergencies out there that we can prepare for. And thats not all. You cant manage who shows up but you can and should manage contact with the site. 1. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Describe the role of the PIO in an emergency. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Creates a positive impression of your organization. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Test the message on a safe audience B. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Manages resources including supplies, personnel, and equipment. The 8-Step Communication Model includes:A. Assess the current situation B. For example: Active voice is clear, direct, and concise. The message should be: How will you get the message to your audience? B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. A social networking site is a great tool for: Now you know about the many tools available to get your message out. The Incident Commander B. Include information on evolving media contacts, instructions, and resources. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. endstream endobj startxref All goals should have a target date for completion. Serves as a press secretary for the Agency Executive or Senior Official during the incident. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Describe the role and function of the PIO. The widespread use of social media means you and your organization need to include social media in your communication strategy. The subject is the. Recall preparation techniques that contribute to a successful media interview. The AP Stylebook is used by most of the news media. To read this blog, go to:http://emergency.cdc.gov/. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Television is the main source of news for Americans. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Social Media: Preparedness 101: Zombie Apocalypse. A goal that makes you stretch is good. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Possess and enhance certain qualities and skills that make an effective PIO. A Federal structure designed for large-scale, multijurisdictional incidents B. D. The ninety-five (95%) segment of the 95/5 concept, 5. Campaign topics can range from recruiting volunteers to fire safety. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Develop relationships with other organizations PIOs B. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. AZ Department of Health Services Directors Blog. A public awareness campaign is a vehicle you can use to get your message out about being prepared. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Use jargon to communicate with your target audience B. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Identify how messages should be conveyed. Many Web sites include a blog as part of the site. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. Determine information to be communicated to the public. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. What will you change in future campaigns? . This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Many edits, however, can be made in real-time and appear almost instantly online. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. The process for ensuring that a public information message was accurately conveyed is typically called: A. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. User: 4. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. The test questions are scrambled to protect the integrity of the exam. C. is presented as a bad example of public information management. Contact local, tribal, territorial, and State press associations to obtain media lists. Public information is a vital function in disaster operations that . Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. A well-executed interview will likely not A. advance leaderships goals. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Hundreds are so ill that they end up being admitted to the hospital. Tammy Kikuchi: Having the Joint Information Center for this event was critical. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Communicates with internal and external stakeholders. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. (What will motivate them?). Students also learn message development and . Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Many wikis are open to alteration by the general public without requiring them to register user accounts. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. This lesson reviews the four steps in creating a public awareness campaign. That you will get them information and be back to brief themand then do so. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. 'Ss S>*2MbX^f In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. C. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. This is a release that you post online. For different audiences, you may need to write different products. Coordinate information being distributed to ensure consistency with other agencies messages. Once you have identified your goal, write it down! To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Promote government programs and activities B. Show emotion as appropriate, but dont use big gestures. With passive voice, the subject is thereceiverof the action. Emergency Manager jobs 33,535 open jobs Your organization may have other format preferences, such as single-spaced and one-page only. The word zombie comes from Haitian and New Orleans voodoo origins. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. There are also professional social networking sites with sections for jobs. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Conduct research to determine which tool is best to meet your agencys needs.

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