When you target through every channel like this, you are in your SOIs brain. However, Id love to hear what you think about it first. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. 6. Finally, the art of copywriting is helpful too. But by any name, Listing E-Alerts are a powerful tool. Take a few minutes to really get to know them. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. That way, you stay in the loop on what is happening in the local area. Do you have something you could YAY-ME about to your sphere? Your email address will not be published. The easiest way to do this is to use an announcement letter for real estate. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Are you sure you want to report this blog entry as spam? My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. I would love the opportunity to work with you. After youve sent a few value-packed emails, drop in and ask for that referral. And this one from the Graham Seeby Group is an excellent example. A reminder to winterize their sprinkler system or change smoke detector batteries? Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. If you havent been staying in touch with your SOI like you know you should, youre not alone. ActiveRain, Inc. takes no responsibility for the content in these profiles, Today Im going to tell you, no. These are people that know you, and just because of that, you have some influence on them. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. For brand new agents a simple Excel spreadsheet will do the job.. How to write a client letter to your sphere of influence and past And heres where you apply this knowledge to making your phone calls. Ill be happy to do the research and get back to you quickly. and Pensacola Beach real estate These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style So give your full attention to every person you meet, and remember, everybody matters. Still not sure how to write it? It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Real estate letters to clients samples - sphere of influence By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. I'm so not into the self praise thing but see so many excellent examples of how to do it right. saying thanks to those who have helped you attain success is a great way to foster more !! WOW. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. SOI. How to Create a Real Estate Sphere of Influence List The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Dear (Name), How are you? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) What are the biggest (non-monetary) challenges and rewards? It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Or consider the methods of Baltimore-based broker and team leader Ron Howard. You may be wondering if you should be spending money on buying new leads. Once you feel like you have established a personal connection, ask them for a business card. You can collect those business cards virtually if you want them. Date. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. The "YAY-ME" Letter to Your Sphere of Influence Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Youll be shocked at the response. I especially liked your photos of the latest outing you had at Russian River. Again, theres absolutely no need to sell here. Real Estate Introduction Letter To Friends! | Amazing Prospecting and If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Then, see if they will need assistance finding a spot that has more room. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! I think I would prefer that over an e-mail. Set aside one or two days a month to attend a local community or charity event. This field is for validation purposes and should be left unchanged. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. It's been way too long since we've seen each other. or other gift. Sample Newsletters | HomeActions Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. That is how you can really add someone to your sphere of influence. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. Then, you may want to share information you learn in these business journals with your potential client. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If theres one SOI pro tip that bears repeating, its this: Never assume. (And, Ill give you the real estate email templates, too.). But truly great SOI and referral marketing isnt about selling.. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Send out a simple four by six postcard. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Under that simple system they end up calling everyone in their SOI twice a year. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Excellent blog and I'm going to share it with some new agents in my office! are great for staying top-of-mind. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. That is why it is important for you to pay close attention to your sphere of influence real estate agent. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Check out our full post on prospecting on Facebook! But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. But the truth is, as humans, were already influencing each other all the time. Checking in with them to make sure theyre okay is a very normal thing. Copy all of it into one Excel spreadsheet. (One of my recent clients almost got badly burned by an inflated zestimate!). (Its just around the corner from you actually in Spring Brook Hills.). This also warms up your SOI for your phone call. People in your sphere include your friends, family, former clients, and their second-order contacts. Jennifer - I really needed to read this!! Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. It is so easy to get caught up in the bright and shiny and different methods of lead generation. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. You at least need to take the time and make real estate letters personal. You can easily change up that second line to refer back to any relevant life, community, or even social media event. Real estate letters to clients samples help with R. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. Check out our tips for advertising on LinkedIn! A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. They better like it, or youre going to get blocked! How to Write an Influence Letter [with Sample] - Request Letters At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Its expected in business. The art of the personal written word is dwindling. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. I just can't do YAY ME! Good news! Heres one of our best scripts/real estate email templates for Listing E-Alerts. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. You arent a clone. When making your choice, youll want to consider the market you are in and the level of training you desire. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. on ActiveRain. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Then, make sure you invite people to hang out with you for your charge. Ask them how the yard is working out. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Happy Anniversary to ME! Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! For those of us who have a hard time tooting our own horn, this is a tough one. Whether you use the MLS or your agent website through your CRM, it can be completely free. But you cant be everywhere all the time. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. In real estate, you have to develop a strong relationship with the buyer or seller. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Just pick up the phone. I love your program, Jennifer. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Very nice. You may think that you are so busy that you will never have time to go to another networking event. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. You can use variations of this, but the most important thing you can do is to be authentic. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Here is how to create an audience. In general, keeping in touch is a great way to show appreciation. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Thats the last time Im going to use that real estate agent.. Watch the video now. All that I need from you is to verify that I have the correct home address and email address for you. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. This raving fan then tells their close connections about you which in turn builds your sphere of influence. I stay in touch with my people, past present and to come, with a monthly . And whenever possible, ALWAYS post an image. The more personal attention you give, the more theyll like and remember you. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. Why not get deep once in a while? Its okay if you have gotten away from being in touch with your SOI. Your first thought might be My sphere of influence? Where you make your list will depend on where you are in your business. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. I was just checking in with you to see how youre doing. If you like the SOI/geographic farm script above, youll love our other real estate email templates. It is important for you to stay connected with your real estate clients. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Now, your phone call list is much more manageable. Diversify Your Outlets 5. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You Looking forward to catching up with you soon!. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. And even if your client needs nothing from you at least you checked in. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. So thank you, thank you, THANK YOU!!! By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Your note/comment is definitely going in my "keeper" file!! make an informed decision when buying or selling a house. Whats the first advice given to new real estate agents? See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. There are disadvantages to this traditional use of Listing E-Alerts. Why Is Growing Your SOI So Important for Real Estate Agents? Wish I could use it but after 25 years it would look odd! Out of 30+ agents in my office, I was one of only 9 to receive this honor! Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Are you tempted to use AI to write blog posts? If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Holiday cards are a classic way to stay in touch throughout the year. Hi Jennifer, Interesting concept and comment thread. Your First Real Estate Prospecting Letter - ActiveRain You will be shocked with the answers youll get. If they are not receiving them, they are not actually in your sphere of influence. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Pro Tip for Twitter: Always post local content with relevant local hashtags. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Writen By. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). And who doesnt love a bottle of wine or box of chocolates? This is how you reconnect with your sphere of influence database. In todays market, there are many different lead sources you can use to grow your business. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 Love your ideas and thanks for the inspiration. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Your thoughts? If you would like to submit a question just visit. This may also help you earn more business. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Here's a real estate business letter template that you can download and use. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Sphere of Influence. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Love it Jennifer. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). I like this example Jennifer. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Real Estate Sphere of Influence - Etsy One of the most powerful ways of attracting interest and building strong connections is by offering something of value. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Berkshire Hathaway HomeServices Century 21 Coldwell Banker .
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