describe you and what would they say about your best work traits? You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. I wonder if you see that pattern, too. Consider these brand words that describe your expertise. If you are one of them, you'd better figure it out. Use the personal branding statement examples below for inspiration when coming up with your own. 6 Steps for Creating Your Personal Brand. Powerful. Content Strategist.. How to describe your brand in 3 words: Think about the outcome and what you learned from it. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. , but they can definitely support it. Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Words in this category stress movement, taking things from one point to another point. Your Expertise Your Personal Brand. Brand Adjectives: Daring, spirited, imaginative, up-to-date. While some might think this feels too forward, the best examples of personal brand statements do this well. Think of it as your catchphrase a tagline or slogan for marketing yourself! Here are some other personal brand statement examples that are more oriented around driving an action: As you can see, these personal brand statement examples are all about the value that they can provide others. Feeling something else? ethics but could advance someone elses interests. Sharing this info is very impactful!! There is no right or wrong answer in selecting the 5 words After all, recruiters are pressed for time. Its a subtle difference that most people miss. It acts as a mission statement for his career and what he values. For Character words include honest, reliable, sincere and trustworthy. Match your answer with the job description of the job you're applying for. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. The Importance of Branding Words. If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Why? Plus, these qualities are always attractive in a professional setting. LinkedIn profiles have reference sections where people can say nice things about you. Feel free to share them in the comments, email, or Instagram DM! Consider these brand words that describe your expertise. How you handle tough ethical dilemmas can speak volumes Ultimately what it comes down to is being authentic Youre a builder of communities with your weekly newsletter, really? Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. Since you are adaptable and versatile in any environment, being meticulous shows a flair for paying attention to detail and using critical thinking skills in analyzing complex technical issues while also jumping in with creativity when the situation calls for it. While it may seem limiting to describe yourself in 5 words, This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Decide which characteristics of you align with the organization and job role perfectly. When thinking about my brand, I dont want people to feel ________, ________, or _______. Think about the ways you excel in being collaborative in your work environment Start Online. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover your ideal audience, your overall messaging, tone of voice, and your brands visuals. It's about having your own voice. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. Words can't create a personal brand for you, but they can definitely support it. Choose 3 words that you'd use to describe yourself. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. So what kind of personal brand words should you use to describe yourself? :). If youre strategic, you can use these words to showcase your accomplishments or community involvement. Words to Describe Yourself on a Resume . As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. 2 . Cheers, and thanks! Personal branding words can be used to create an online presence and build a personal brand. 2. Give your company a competitive edge and your team a professional boost. Instead, this means this is not the singular focus of how you want to be known. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. He establishes his leadership in his field and shows how his passion translates to direct success with his customers. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. And your brand is what attracts your fans to you. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Press Esc to cancel. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Consider your qualities. If you have the wrong leadership brand for the position you have, or the. How did you come up with this methodology? This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. But beware of using titles and personal branding words that are too over-the-top itll just leave you with nothing. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. I was amazed by the responses. Can you be counted on to do the right thing? Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. The second piece of information I ask is: Explain why Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Personal branding is a marketing strategy focused on your most important product: you. co-worker or a difficult client and how you have handled it professionally. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. . B and C in case Plan A didnt work out. The responses in this category for the large part had to do with a high level of integrity or character. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. something instead of just talking about it. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. When it comes to using descriptive words for your personal brand, less is more. It's you. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. How would you handle it? and true to yourself so that your personal brand is the real you. You see, this query is a great way to define your brand. First, understand that the words you use are just a means to convey powerful ideas. Be sure to take note of those too and choose words are a great fit for your brand and your business. It will make you memorable, and help your end goal tremendously. Thanks! It shows that youre focused on doing something instead of just talking about it. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Personal Branding is the process of establishing yourself as a thought leader in your industry. A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. So what about your brand? Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun You can practice this easily. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Then I figured out why. Sometimes it takes longer than expected to discover the right fit. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. 300 satisfied clients so far.". When it comes to personal branding, there are certain words that can make all the difference. Brevity begets precision. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. It can make a significant difference in short-term job searches. What was somewhat surprising was the responses fit into three overarching categories; Expertise, Character and Drive. Jot down your favorites and then narrow them down to your top 3-5. Remember: you'll require an element of consistency throughout everything you do. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. Dont try and shoehorn your statement into a format that doesnt work for you. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. that could potentially compromise your internal moral compass or professional Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. about your character and credibility. 10 Bold Personal Brand Statement Examples. I am also certified in solving problems. Think of your clothing, hair/makeup and accessories as your 'packaging'. Feeling inspired by those personal brand statement examples? For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. Have data-backed and tactical advice to share? Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. Thank you Mrs. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Does Your Brand Need Them. Goal-oriented 1 . Its important to let your accomplishments speak for themselves. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Creating a memorable Personal Brand is not about having a "good" voice. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Use those personal brand words to start crafting your own brand. Relaxed.". As you know by now, your personal brand statement is not something you create once and then forget about. They are used to communicate what an individual is all about, and what they bring to the table. Choose three powerful words that represent your brand the best and define each one further. Additional words include versatile, resourceful and adaptable. Not many entrepreneurs can carry off 'wearing' their brand but Denise does and does it well. Consider if you have the ability to roll with the punches as well as step up to the plate when the company or leadership teams are faced with tough challenges (i.e. Hard-working 2 . Choosing the right personal brand words is one of the most effective methods for doing this. thinking and good judgment in times of stress. Denise Duffield-Thomas - Lucky Bitch. Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. A personal brand statement will not help you much if you are not telling people what it is. Now its time to craft your own. This helps you figure out who you are, what you stand for and where you add value. Your email address will not be published. This is something that we need to make more clear moving forwards, thank you! The four aspects of personal brand words. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). By showing the value he places on customer relationships, he makes a compelling case for employers to want to hire him and what he values at work. A personal brand statement is a 1-2 sentence that sums up your brand. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. Its the essence of who you are, distilled to just a few words. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. Describe yourself with professional words that are appropriate to use in relevant settings. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. Your story is your brand. Thats where verbs come in: they help demonstrate your brand rather than just advertising it. If you want to download this list as a PDF, you can do that right . you have taken a stance in a role, in an industry, or in an uncompromising Now, I want you to find 3 words that describe your business. Im The Mary Poppins of CX/UX. Dont say youre the best or a leader in the field of unless you actually are. 3. These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. personal situation. Mix and match them to create a professional persona that accurately reflects who you are. Here are some examples of effective answers that you can reference when responding to this request: Example 1 "I'd describe myself as driven, communicative and reliable. Consider Your Brand As A Personal Relationship. Denise lives and breathes her brand which, clearly shows throughout her online presence. He was thrilled! I specialize in making the branding process personal. Here, agent means something that takes an active role or produces a unique effect. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . When I talk to my ideal people, I want my tone of voice to be _________. to be resourceful in those situations? Take a look at this example in which someone calls herself an influencer of change.. Consider how you have had to come up with Plan Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. It must only be 3 exactly. Id love to hear what your brand adjectives are! to creating an everlasting impression for your digital It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. Hi Shelley, Thank you for sharing these wonderful insights. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. It might be a good idea to speak with a personal branding consultant to get the balance right. Here are some adjectives/characteristics to get you started on crafting your brand personality. it comes to a grey area that you have never been exposed to. For example, if brave is one of your main brand personality words, it could . When people interact with my content, products, and services, I want them to feel ______. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. You use your personal branding to differentiate yourself from other people . If you continue to use this site we will assume that you are happy with it. Life throws many wrenches at us, but its often our ability Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. If so, youre off to a good start. speak volumes about you as a leader, professional, and individual when it comes By honing in on these areas, you can start to build a strong personal brand that will serve you well both professionally and personally.
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