which of the following statements about branding is true

C. Alliance or co-branding works best when the two brands are unrelated. b. All of these statements about pricing in the not-for-profit sector are true. There was soft, relaxing music playing in the background. D) mystery a. a. Credence Qualities (c) It is confined to physical product. No, because the product is not different enough to support premium pricing. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. C) brand mission One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Excessive branding. a. Select one: A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. B) product concept development and screening. Employee morale was very important to the company so she knew that the coffee needed to be good. d. Equipment-based offering. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing Chapter 13 Multiple-Choice Questions - Learning Link c. Positive Brand associations If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. 1. [Brand name] serves [target audience] who [specific need or want]. d. Empathy Select one: You said all of these things, and meant them. 37) Which of the following statements about brand equity is NOT true? a. C) relying on the product descriptor Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. Which of the following is a benefit of social media marketing? Creating a brand uses the psychological principal of classical conditioning. d. Attribute Which of the following statements about branding is TRUE A Customers are willin. You said? b. A) brand equity C) narrative arc b. Wrapper A) Use Zipex for quick and thorough cleaning. C) identifying counter examples The purpose of this concept was to help make the point that? View the full answer. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. A global brand uses the same product formulation or service concept across multiple countries and cultures. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Uploaded By lawjieyin. 5. e. What his or her rights are in case something goes wrong. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . It later sells the shares b. Becker Brothers is handling 10 percent of the issue. A. This value can be expressed in terms of? C. reinforcing the current image. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? C) relying on the product descriptor He used these same themes in his print and radio advertisements. Gandalf opened a tobacco shop in the Haight/Ashbury District. Which of the following statements about branding is true A Marketing Chapter 10 Flashcards | Quizlet B) Category points-of-difference A. a. Seam splitting Which of the following statements about brand names is true a. It is Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. A) innovativeness B) authenticity E) They leverage the values of the brand to take the brand into new markets/sectors. C) brand benefits Association These brands offer experiences and we buy them with that experience in mind. 4. 2020-2023 Quizplus LLC. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. A sentence of the form "If A then B" is true unless A is true and B is false. Which of the following is NOT correct regarding brand awareness? Ben works 7.5 hours per day. A) desirability a. Select one: Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. A) Brand positioning A) It involves designing creative business ventures to positively affect both a company's cost structure C) image Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. A cobranding strategy might involve a licensing agreement. Individual product branding The key to building a brand is to use a different approach each time you mention the brand name. b. A. developing a new image. Describe a data-gathering process that produces observational data. c. Cross-marketing a. Share. Substitution (statement 1 into statement 4) 6. p q 6. A. at an average value of $27.20. (b) It is a source of satisfaction. A. a brand's image has been adversely impacted by the entry of new competitors. B) points-of-parity Best Answer. True b. Find the following probabilities: P(X=60)P(X=60)P(X=60). E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference C) brand architecture D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. CS Lewis Week 13: That Hideous Strength Review. d. Brand awareness Creamer, sugar, stir sticks and cups are provided for a nominal fee. True Select one: He spends about 2.25 hours each day testing programs on which he has made changes. D) points-of-difference This is an example of ________. Ben Lucas is a maintenance programmer for the Ace Corporation. The Dolly Parton Solution C) points-of-inflection A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. B. Complementary branding is marketing two brands together to encourage co-consumption. a. c. Experience Qualities Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. D) focusing on reliability These are all expressions of the value of brand equity. Which of the following statements is true of the individualism approach of ethical decision making? The appeal of recognized brand names is declining. E) Cognitive maps, Straddle positions ________. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? c. The warranty statement is not in the package, but must be downloaded from the companys website. b. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. A brand can be described as a promise to the customer. Select one: \end{array} c. Project an image for the product. B) unique, complex, and inspirational Max was the brand manager for a pet food company that was to introduce a new brand of dog food. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? a. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. Warranties can be either express or implied. Price rationing She went online and searched for several coffee services. a. Invisibility d. Branding is less important now than . B) sensuality Select one: a. a. D) noncomparitive positioning A) brand slogan Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Documentation All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. In writing The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. A) service A) help firms to analyze who their competitors are. d. Excessive branding. B) Market research C. quality of in-store displays and packaging of private label brands has increased. Hermione used ___________ to evaluate the quality of this service? D) Category points-of-parity E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. Rsum - Wikipedia b. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ c. Commercial interface d. Perishability (Inventory) " The same is true of Clorox products. Social media marketing - Wikipedia 37) Which of the following statements about brand equity is NOT true? D) announcing category benefits Which of the following statements about branding is - Course Hero Homework Help. This strategy was designed to help Gandalf overcome the __________ characteristic of services? E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. No rust at all or damage with under 58,000 miles. Nineteen Eighty-Four - Wikipedia B) points-of-difference E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Apple is more than computers. B) comparing to exemplars B) pitch c. Quality Select one: Select one: a. c. Common sense. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? Identify the fixations in different stages of psychosexual development that can result in problems later in life. b. the goal of positioning is to ________. Select all that apply. c. Variability (Inconsistency) C) category points-of-parity The Ultimate Guide to Branding in 2023 - HubSpot A. some firms have begun advertising private label brands. B. Select one: D) employee Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. e. Changed as circumstances change. b. 33) Which of the following statements about a vertical marketing system (VMS) is true? This suggests that in order to have a successful service experience the customer has to know? c. These are all dimensions of service quality. Select one: E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. It is a good brand name because it is simple and easy to pronounce. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. Which of the following describe spam? C) brand journalism Question 22 Which of the following statements are true about a brand D) using channel differentiation Is this business a good candidate for branding? 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. D) product Warranties can be either expressed or implied. B) competitive points-of-parity B) strategic points-of-parity; conceptual points-of-parity b. b. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. A) original, ambiguous, and straightforward d. Positioning C) insensitivity (d) All of the above. a. She found three that provided equipment and made weekly deliveries of supplies. Variability (Inconsistency) This is an example of: For tax purposes, assume that the computer has a useful life of five years. Select one: Then add. D) Procedural models D) technological advances for an attribute or benefit 12 Brand Positioning Statement Examples and Why They Work - Brafton A) brand mantras B) competitive points-of-difference Builds customer trust by becoming a true partner in their business. Protect the product from excessive heat or cold. C) points-of-parity Brand equity is the value a brand name adds to a product. B) employee These consumers are unlikely to switch. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. Select one: E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Frodo was using the ___________ approach to making his service seem "real"? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. 5. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. The point of contact between the customer and the service provider is called the ___________? B. B) Need-based positioning All Rights Reserved. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? B) channel C) points-of-inflection E) brand vision, A brand mantra should be ________. B) brand awareness Select one: Nickname D) brand slogan They did this even though it cost them money. . b. Cannibalization e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Its co-sponsorship of this. How to calculate depreciation and amortization from EBITDA? Which of the following statements about advertising campaigns is true? d. Disintermediation Select one: A) They guide only major decisions, they have no influence on mundane decisions. Which of the following statements is correct regarding the concept of The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Sorted by: 2. b. C) need-based positioning a. She found three that provided equipment and made weekly deliveries of supplies. d. Toll-free number Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. True b. Select one: D) emotional branding c. Increased customer loyalty The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. C) to rationalize competitors' perceived points-of-difference B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Trade name, trademark d. Equipment-based offering. Search qualities Which of the following statements about branding is. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. They said that the difference comes from how comfortable they make their cows. b. A) conceptual points-of-parity; competitive points-of-parity All of these are the point we were trying to make. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . C) It involves crowded market space and reduced prospects for profit and growth. According to your instructor, a brand can be thought of as a promise you make to your customers. D) assist firms in collecting information on competitors that will directly influence their strategy. Select one: C. Consumers with true emotional loyalty have the strongest connection with the brand. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Which of the following is the company using to convey its membership in the hatchback segment? C) image differentiation C) Competitive advantage A. brand extension. e. National Brand, Producer brand. E) channel. ) When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel B. A) Positioning B) Valuation C) Pricing D . B) brand extension Rsum. e. The retailer has a lot of experience with advertising. a. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? b. Inseparability Because customers who spend the most money are the most likely to complain. This is an example of ________ differentiation. Select one: e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? c. A warranty Such brands get more revenue out of such value. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. 3. Select two. a. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? B) comparing to exemplars Add a diagram to illustrate your answer. B) to emphasize competitors' points-of-difference B) pitch A combination of one or more of those distinguishing . A) negatively correlated \end{array} Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Select one: D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. D) desirability, deliverability, differentiability D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. B. line extension Brands no longer control the ways in which customers connect to them b. B) point-of-difference B) A small business must avoid leveraging secondary brand associations. D. Packaging can be an important part of a brand's identity. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Select one: C) image c. Gap analysis Every service probably has a tangible component. E) point-of-presence. Word of mouth When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? d. Documentation It should be meaningful, different, and salient. Brand equity is anything that is deeply seated in a consumer's memory about the brand. c. Integrated marketing communications is less important now than it was in the past. b. Credence qualities He brought it home, plugged it in and nothing happened. d. The retailer has national distribution During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Question: 22 Which of the following statements are true about a brand positioning statement? c. Heterogenity (Variability) b. b. A) brand vision B) channel differentiation and its value proposition to consumers. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. a. Instruction manual Which of the following statements is true regarding packaging? b. Ford 1997 Washington Cars for sale - SmartMotorGuide.com d. An emotional connection E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? c. Diffusion Which of the following statements is true? chp 7 tb test 2 Flashcards | Chegg.com C) They must economically communicate what the brand is and avoid communicating what it is not. b. B) desirability, peculiarity, deliverability The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. a. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Most Relevant is selected, so some comments may have been filtered out. b. Deposited amounts are later converted to Cruise Revenue as voyages are completed. C) employee differentiation e. Responsiveness, Frodo was a massage therapist. d. Kept. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. C)It is only important once a company is established. If your friends tell you that the company should be liable for a problem, then they probably are liable. D) product c. People-based offering D) points-of-presence e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Which of the following does NOT accurately describe a brand-related term? C) Brand logos A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.

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